Series of broadcast spots poking fun at "Too Much Information" that other credit card companies ask for when applying for their cards.
Awards: 2018 Communicator Awards - Award of Excellence
2019 Addy Awards - Bronze
This broadcast campaign invites consumer to try a Jacuzzi Brand HotTub in their home for 30 days. If they are not completely satisfied with the superior features of the hot tub they can return the hot tub for a complete refund. The campaign targeted woman (gatekeepers) and couples.
This B2B print and digital campaign targeted chefs and owners of high-end restaurants looking to offer their consumers an alternative to the standard beef and chicken dishes. Large, beautiful full-page photos of the tantalizing duck recipes along with witty, bold headlines were used to influence their purchasing decisions and simulate sales.
This outdoor campaign urges the public to donate to The American Red Cross' Disaster Relief Fund. Using dark humor while showing images of occurring or pending natural disasters. The campaign is designed to lower peoples defenses and getting them to pick up the phone and donate to the cause. This billboard in particular is made to look like it has survived a disaster.
Print, web and direct response mail campaign to advertise DIRECTV's NFL Sunday Ticket service. NFL Sunday Ticket allows displaced football fans to watch their favorite hometown teams even though they no longer live in their hometown. The campaign used well-known U.S. monuments from cities across the country (Statue of Liberty, Hollywood Sign, etc.). But decorates them with NFL team imagery from different cities.
Series of testimonial web videos, each focusing on a key feature of the Black+Decker 2IN1 Cordless Stick & Hand Vac. These videos speak to the neuroscience principle know as the Cheerleader Effect. Which supports the tendency for people to appear more attractive in a group rather than in isolation.
Award: 2016 W3 Award - Silver
This campaign speaks to busy moms who want the best for their family. That includes affordable dental coverage. But being busy they don't have a lot of time to shop for it. That's where DentalPlans.com comes in.
This broadcast campaign for Black+Decker's Hand Vac product line was created with the Rhyme As Reason neuroscience principle in mind. This principle states that rhyming statements are preceived as more truthful.
Awards: 2017 Telly Award - Bronze
2017 Communicator Award - Award of Distinction
East/West Bank is a proud sponsor of the Chinese-American Film Festival. This spot and supporting banner ads were featured at the festival and on its website to encourage attendees to celebrate their rich Chinese-American heritage. Visitors were directed to visit the MyStoryOfYou.com website and upload their own unique stories. Hundreds of compelling stories flooded in. The rest is history.
Broadcast campaign promoting Spectrum's Business Services. Spokeswoman takes you through the campaign with a series of bad vs. good business scenarios.
Fighting inertia is a huge battle. Winning is even grander. But that's exactly what this internal campaign achieved for Bank Of America. This creative endeavor challenged Bank Of America mortgage loan officers to take their game to the next level and empowered them with the tools and tips they needed to be super successful. Everyone loves a hero. And with a 800% increase in mortgage loan officer engagement, this campaign was hailed as a herculean effort by the entire Bank of America Marketing Division.
Outdoor, mobile, social and banner ad pitch campaign
This integrated campaign for Nutone's QuicKit Fan uses the neuroscience principles of Belief Bias, that of persuading users to buy your product by show them how it will help them. And, the Ikea Effect, which is the the tendency for people to place a disproportionately high value on objects that they must partially assemble themselves.
Awards: 2016 W3 Awards - Silver
2016 Davey Awards - Silver
Short Form and Brand Broadcast Campaign
Broadcast spots for Charter's Triple Play & Double Play bundled services.
Award: 2016 Telly Awards - Bronze 2x
Outdoor campaign promoting US Open Golf on ESPN on DIRECTV. Along with DIRECTV's 125 Channel TOTAL CHOICE Package.
Outdoor, print and digital campaign for heavy duty brake pads.
The TV campaign stresses just how easy it is to repair your car with the use of a Haynes Auto Repair Manual. So easy in fact that even a (crash test) dummy can do it.
The print campaign speaks to the DIY enthusiast, using powerful visuals to emphasize what can go wrong when owning an automobile, and how to fix it yourself with the aid of a Haynes Auto Repair Manual.
Broadcast campaign for HomeAdvisor.
Awards: 2017 Telly Awards - Silver
2017 Hermes Awards - Platinum
2017 Hermes Awards - Honorable Mention
Broadcast and print campaign features working, middle class people and families to demonstrate the affordability of health insurance with Assurant Health.
Broadcast/collateral campaign for revolutionary device and app that monitors and improves your sleep.
Outdoor and print campaign created to advertise the various sections (auto, rentals, help wanted) of the Waco Tribune-Herald Classifieds.
La Roche-Posay Anthelios 60 Sunscreen spot with "My UV Patch" offer
Direct response broadcast campaign for a wireless speaker system integrated into an LED bulb. The bulbs connect with Bluetooth and stream from any mobile device. An app is used to change light brightness, control volume and set equalizer modes.
Various display and outdoor creative examples
Examples of mobile and digital work
A selection of some current logo designs.
Various samples of pharmaceutical creative work for Acadia, Amgen, Gilead and Stiefel Labs.