I designed this art deco brand identity for the grand opening of this gastropub at Long Beach Airport, celebrating Southern California's golden age of aviation. Inspired by the iconic work of designer Michael Doret, the campaign paired bold typography, elegant geometric forms and authentic period details to capture the sophistication of 1930s air travel. The result was a timeless visual identity that resonated with travelers—transporting them to an era when flying felt glamorous.
Brewing Up Fresh Creative for a New Coffee Brand
Named after an old truckers’ nickname for Los Angeles, Shaky City Coffee Co. is a Southern California micro-roaster founded by a husband-and-wife entrepreneurial team.
The brand identity was strategically designed to capture the nostalgia and authenticity of a classic roadside diner while giving the new coffee company a bold, memorable presence. The distinctive logo combines a white coffee cup and blue saucer within a colorful diamond-shaped mark, creating an instantly recognizable symbol with a familiar, retro character.
The identity helped Shaky City stand out in a crowded coffee market, resonate with coffee lovers and build a strong foundation for growth—including private-labeling its coffee for a popular local bagel chain.
The wordmark and favicon are designed using the grid system and customized, bold san serif characters to convey balance, strength & stability. The “r” and “j” are connected by two dots representing technology design & consulting, insulating the client (“i”) in the center.
The favicon design is suggestive of a stylized power symbol, reinforcing Rijke’s commitment to energizing their client’s vision from start to finish.
Drawing inspiration from the iconic bicycle road sign, this favicon and wordmark lockup combines the letters g, e, and b to form the bicycle & rider creating a memorable look for the brand.
Developed for a physician who specializes in pain management, this brand identity works on multiple visual levels. Using positive/negative space, the doctor’s initials (J&C) form cradling hands to reflex healing and a leaf in the center representing a new pain-free beginnings for his patients.
When we initially met with this chronic pain/addiction treatment facility we were given a unique challenge. Incorporate six treatment touch points along with six colors into a new identity.
Our solution was to use interlocking silhouettes of people (touch points) working arm-in-arm to create the best course of treatment with the center representing the patient.
Brand identity for travel app
Designed for an aerospace/defense industry consulting firm. I incorporated the three A’s of Aaronson And Associates to create an aircraft-style icon for the brand. Adding a drop shadow beneath suggests that Aaronson will help your business reach new height in success.
Dr. Deborah Derr always had a love of horses, especially elderly ones. With that passion in mind, United in Light Draft Horse Sanctuary was born. Dr. Derr wanted to create a sanctuary where retired draft horses could live out their senior years in peace. Focusing on that ideal, we developed the brand identity using a simple line drawing profile of a running horse to express its now, care-free existence. Beneath the horse, the name is rendered using a free-flowing customized script font, adding to the sense of freedom these majestic animals now experience. A destressed overlay was added to all the elements further emphasizing their long, weather journeys.
Brand identity design for Nuplazid, a secondary treatment for parkinson’s disease-related hallucinations and delusions.
Brand identity for Lindenau Enterprises, a company specializing in the cycling industry. Strategically designed to connect the company name directly to its market, the L & E letterforms come together to form the rear wheel and gear of a bicycle. The integrated mark communicates motion, precision and forward momentum, creating a distinctive visual shorthand for both the brand and the industry it serves.
