Fighting inertia is a huge battle. Winning is even grander. But that's exactly what this internal campaign achieved for Bank Of America. This creative endeavor challenged Bank Of America mortgage loan officers to take their game to the next level and empowered them with the tools and tips they needed to be super successful. Everyone loves a hero. And with a 800% increase in mortgage loan officer engagement, this campaign was hailed as a herculean effort by the entire Bank of America Marketing Division.