experience
baCreative 5/19 - Present
Art Director, Creative Director and Brand Consultant
Partners with companies and brands to craft results-driven content for video, print, social, digital, mobile and experiential advertising.
AmaWaterways River Cruises Q1, 2019
In-House Creative Director
Created and managed all in-house marketing collateral for #1 river cruise line throughout Europe.
• Developed video, digital, print for consumer and trade advertising, onboard marketing materials and coop promotions for travel agencies.
• Supervised creative process and directed team of five (designers/writers/videographer).
• Worked closely with brand strategist & marketing director to design and implement strategic marketing initiatives.
Hawthorne 3/12 - 12/18
Associate Creative Director/Consultant
Partnered with chief creative officer, associate creative directors, senior copywriters, art directors, producers, editors and motion graphic artists on major agency accounts.
• Concepted and art directed integrated online and offline campaigns that drove ROI for both clients and agency.
• Rebranded the agency’s identity by creating and designing style guide, website, marketing collateral and digital content.
• Worked directly with agency’s principal clients including Spectrum, Black+Decker, Credit One Bank, Fingerhut, DentalPlans.com and HomeAdvisor.
• Played instrumental role in pitching and winning new business.
Astralcom Advertising & Marketing 7/03 - Present
Executive Creative Director/Consultant
• Develop and execute breakthrough creative that resonates with consumers, optimizes response and drives measurable results.
• Create award-winning brand identities and marketing collateral for online and offline channels.
• Play instrumental role in pitching and winning new business and growing relationships with existing clients.
Wingman Media 4/17 - 12/17
Creative Director/Consultant/Agency Producer
• Concepted, pitched and art directed creative broadcast campaign for Jacuzzi Brand Hot Tubs.
• Hired and supervised director, producer, production company, casting, production/set designer, editor and motion graphics artist.
Cline Davis & Mann Q4, 2014
Art Supervisor/Consultant
Created cutting-edge print and digital marketing collateral for major pharmaceutical brands including Acadia, Amgen and Gilead.
Havas Edge (Euro RSCG Edge) 1/09 - 9/11
Associate Creative Director/Consultant
• Concepted and art directed agency’s major direct-response long & short form campaigns including the Humane Society of the United States, Blockbuster Entertainment, Assurant Health, St. Jude Children’s Hospital, Car MD, Lifelock, Quicken One, Ninja Blender, DIRECTV and Stiefel Labs.
• Supervised art directors, copywriters, agency producers & motion graphics artists (Team of 15+).
Rapp/LA 4/06 - 11/08
Associate Creative Director/Consultant
Worked in conjunction with staff Creative Directors, Associate Creative Directors:
• Created & art directed Bank of America’s groundbreaking internal mortgage loan officer campaign, increasing engagement by 800%.
• Concepted/designed online & offline integrated campaign promoting DIRECTV’S exclusive NFL Sunday Ticket package.
• Integral member of creative team that pitched and won Toyota Financial Services and Fleming’s Steakhouse accounts.
additional leadership roles
Long-Term Consultant: Creative Director at E! Networks, Creative Director at The Cimarron Group (CBO)
Staff: Founding Partner/Creative Director at AitchisonLee Advertising, Founding VP/Creative Director at The Kruger Group, Founding VP/Creative Director at Ryan Partnership/LA and Creative Director/Promotions at DDB/Needham/LA.
education
Bachelor of Fine Arts Degree/School of Visual Arts New York, NY
awards
Addy, Aurora, Clio Awards, Communicator Awards, Davey Awards, DotComm Awards, ERA Moxie Awards, Graphis, Hermes Creative Awards, Nationals, One Show, Pioneer Awards, Telly Awards, W3 Awards
publications
Graphis Book Series (Typography 4, Design Annual 2022), LogoLounge (Master Series Volume 1, Books 9 and 13)
awards judge
Communicator Awards, Davey Awards, Echo Awards, Telly Awards, W3 Awards
brand experience
Acadia Pharmaceuticals, A Healing Place/The Estates, AmaWaterways, American Express, Amgen, Ashton Woods Homes, Assurant Health, Bank of America, Black+Decker Vacuums, BH Bikes, Blockbuster Entertainment, Big Dogs Clothing Co., Broan NuTone, CalFed Bank, Casa Pacifica, ChromaDex/TruNiagen, Cigna HealthCare, Credit One Bank, Daylight Transport, DentalPlans.com, DIRECTV, Dyson Vacuums, Easy Motion Electric Bikes, E! Networks, FarePortal.com, Gehan Homes, Gerber Life Insurance, Gilead Sciences, GroovE Electric Bikes, Good Sam Club, Hamilton Beach, Heineken USA, H&H Homes , HomeAdvisor/Angi, Humane Society of The United States, Jacuzzi Brand Hot Tubs, Kal Kan Pet Foods, KFC, Las Vegas Hilton, La-Roche-Posay/Anthelios, Mattel Toys, MaxClarity Acne System, Olson Homes, Pedego Electric Bikes , Pedigree Dog Food , Pepsi, Preserved Treescapes, Quicken Loans, Spectrum, St. Jude Children’s Research Hospital, The Walking Company , TransAmerica, Universal Studios Hollywood , Universal CityWalk Hollywood, Vari Standing Desks, Warner Bros. Consumer Products, Xgeva
category experience
Pharma/Life Sciences, Entertainment, Healthcare/Medical/Insurance, Consumer Package Goods & Services, Publishing, Food & Beverage, Homebuilding/Realty, Non-Profit, PetCare, Commercial/Residential Services, Health & Wellness/Fitness, Travel/Leisure/Gaming/Hospitality, Technology, Financial/Banking, Life/Term Insurance, Beauty, Data Intelligence
related skills
Adobe Creative Suite, Powerpoint, Keynote, Zoom, creative design, graphic design, user experience, web design, marketing collateral, digital marketing, brand architecture, brand strategy, direct response marketing, storytelling, team building
passions
Freemasons Master Mason (3rd Degree), Karate 2nd Degree (Yi Dan) Black Belt/Tang Soo Do
• • • • • • •
Download: resume