This broadcast campaign for Black+Decker's Hand Vac product line was created with the Rhyme As Reason neuroscience principle in mind. This principle states that rhyming statements are preceived as more truthful.
2017 Telly Award - Bronze
2017 Communicator Award - Award of Distinction
2017 Hermes Award - Honorable Mention
2017 Davey Awards - 2 Silver
2017 Aurora Awards - Platinum Best in Show