art director | creative director | brand consultant
Dr. Deborah Derr always had a love of horses, especially elderly ones. With that passion in mind, United in Light Draft Horse Sanctuary was born. Dr. Derr wanted to create a sanctuary where retired draft horses could live out their senior years in peace. Focusing on that ideal, we developed the brand identity using a simple line drawing profile of a running horse to express its now, care-free existence. Beneath the horse, the name is rendered using a free-flowing customized script font, adding to the sense of freedom these majestic animals now experience. A destressed overlay was added to all the elements further emphasizing their long, weather journeys.