art director | creative director | brand consultant
Brewing Up Fresh Creative for a New Coffee Brand
Named after an old truckers’ nickname for Los Angeles, Shaky City Coffee Co. is a Southern California micro-roaster founded by a husband-and-wife entrepreneurial team.
The brand identity was strategically designed to capture the nostalgia and authenticity of a classic roadside diner while giving the new coffee company a bold, memorable presence. The distinctive logo combines a white coffee cup and blue saucer within a colorful diamond-shaped mark, creating an instantly recognizable symbol with a familiar, retro character.
The identity helped Shaky City stand out in a crowded coffee market, resonate with coffee lovers and build a strong foundation for growth—including private-labeling its coffee for a popular local bagel chain.