art director | creative director | brand consultant
Brewing Up Fresh Creative For A New Coffee Brand.
Deriving its brand name from a well-known truckers' nickname for Los Angeles, Shaky City Coffee Co. is a successful micro-roaster in Southern California.
Founded and launched by a husband and wife entrepreneur team, they not only created and brewed the Shaky City brand, but private-labeled the coffee for a popular local bagel chain. The identity I created conveys the nostalgic feeling of enjoying a fresh cup of coffee at a classic roadside dinner. The bold logo, white cup and blue saucer immersed in a colorful diamond shape instantly resonated with coffee lovers and stirred up huge business for the brand.