This integrated campaign for Nutone's QuicKit Fan uses the neuroscience principles of Belief Bias, that of persuading users to buy your product by show them how it will help them. And, the Ikea Effect, which is the the tendency for people to place a disproportionately high value on objects that they must partially assemble themselves.
Awards:
dotCOMM Awards - Platinum
W3 Awards - Silver
Davey Awards - Silver
Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW