Consumers hate surrendering their privacy when applying for credit cards. That simple human insight became the driving force behind “Too Much Information” (TMI), an omni-channel campaign for challenger brand Credit One Bank. Built around the bank’s simplified online application, we proved that applying for a credit card doesn’t have to feel like an interrogation. The result was a 3x lift in credit card applications. The campaign earned high-profile partnerships with NASCAR and the Vegas Golden Knights while accelerating the brand's growth. Less TMI; more ROI.

Awards:
Addy Awards - Bronze 
Communicator Awards - Award of Excellence
Telly Awards - Bronze
Davey Awards - Silver

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

This B2B print and digital campaign targeted chefs and owners of high-end restaurants looking to offer their consumers an alternative to the standard beef and chicken dishes. Large, beautiful full-page photos of the tantalizing duck recipes along with witty, bold headlines were used to influence their purchasing decisions and stimulate sales.

To showcase the comfort, accessibility and unmistakable luxury of Jacuzzi®, we created an integrated broadcast and digital campaign designed to bring the brand experience directly to consumers.

The broadcast campaign invited consumers to try a Jacuzzi® Brand Hot Tub at home for 30 days, with a full refund if they weren’t completely satisfied. Targeting women as key household decision-makers and couples, the offer made it easier to experience the benefits of Jacuzzi® firsthand.

Digital ads built on the anticipation of owning a Jacuzzi® with the idea that sometimes you just can’t wait to get in. The creative captured those moments when the promise of a relaxing soak is so irresistible, you’re already thinking about your Jacuzzi® before you even get home.

Together, broadcast and digital worked across multiple touchpoints to build desire, reinforce the benefits of ownership and encourage consumers to experience Jacuzzi® for themselves—and take the plunge.

This outdoor campaign urges the public to donate to The American Red Cross' Disaster Relief Fund. Using dark humor while showing images of occurring or pending natural disasters. The campaign is designed to lower peoples defenses and getting them to pick up the phone and donate to the cause. This billboard in particular is made to look like it has survived a disaster.

Print, web and direct response mail campaign to advertise DIRECTV's NFL Sunday Ticket service. NFL Sunday Ticket allows displaced football fans to watch their favorite hometown teams even though they no longer live in their hometown. The campaign used well-known U.S. monuments from cities across the country (Statue of Liberty, Hollywood Sign, etc.). But decorates them with NFL team imagery from different cities. 

Series of testimonial web videos, each focusing on a key feature of the Black+Decker 2IN1 Cordless Stick & Hand Vac. These videos speak to the neuroscience principle know as the Cheerleader Effect. Which supports the tendency for people to appear more attractive in a group rather than in isolation.

Award: 
W3 Award - Silver

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Research revealed that consumers were easily confused between affordable dental savings plans and costly traditional dental insurance. To eliminate the confusion, we developed an integrated 360° campaign that clearly communicated the distinct advantages of a dental savings plan. By positioning the brand as the best-kept secret behind the best kept smiles, we transformed a complex category into a simple, compelling choice that gave consumers a reason to smile.

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

This broadcast campaign for Black+Decker's Hand Vac product line was created with the Rhyme As Reason neuroscience principle in mind. This principle states that rhyming statements are preceived as more truthful.

Awards: 
Telly Award - Bronze 
Communicator Award - Award of Distinction 
Hermes Award - Honorable Mention
Davey Awards - 2 Silver
Aurora Awards - Platinum Best in Show

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Brand identity design and integrated campaign for HAWTHORNE, a brand response agency

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

To reinforce Blue's position as California’s leading healthcare insurance provider, we created "How Do You Blue?"—a 360° pitch campaign for the brand. Built around the strategic idea that there's a Blue plan for every age, stage and lifestyle, the campaign positioned Blue as California's most trusted healthcare choice. Flexible, inclusive, and infinitely expandable, How Do You Blue? Was designed to reach diverse audiences across every touchpoint while reinforcing Blue's promise to be there through every chapter of life.

Broadcast campaign promoting Spectrum's Business Services. Spokeswoman takes you through the campaign with a series of bad vs. good business scenarios. 

Awards:
Hermes Creative Award - Gold

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

To energize and motivate Bank of America’s Mortgage Loan Officers (MLOs) during one of the industry's toughest markets, we led the creative strategy and development of the “MLO Superhero” campaign—an internal initiative that armed officers with the tools, tips and confidence to turn obstacles into opportunities. The result: the most successful internal B2B campaign in Bank of America's history—driving a remarkable 800% increase in engagement. A truly herculean effort.

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

East/West Bank is a proud sponsor of the Chinese-American Film Festival. This spot and supporting banner ads were featured at the festival and on its website to encourage attendees to celebrate their rich Chinese-American heritage. Visitors were directed to visit the MyStoryOfYou.com website and upload their own unique stories. Hundreds of compelling stories flooded in. The rest is history. 

Outdoor, mobile, social and banner ad pitch campaign

This integrated campaign for Nutone's QuicKit Fan uses the neuroscience principles of Belief Bias, that of persuading users to buy your product by show them how it will help them. And, the Ikea Effect, which is the the tendency for people to place a disproportionately high value on objects that they must partially assemble themselves.

Awards: 
dotCOMM Awards - Platinum
W3 Awards - Silver
Davey Awards - Silver

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Short Form and Brand Broadcast Campaign

Broadcast spots for Charter's  Triple Play & Double Play bundled services.

 Award: 2016 Telly Awards - Bronze 2x

Awards:
Aurora | Communicator | Davey | Galaxy | Hermes | Telly | W3

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Outdoor campaign promoting US Open Golf on ESPN on DIRECTV. Along with DIRECTV's 125 Channel TOTAL CHOICE Package.

Outdoor, print and digital campaign for heavy duty brake pads.

The TV campaign stresses just how easy it is to repair your car with the use of a Haynes Auto Repair Manual. So easy in fact that even a (crash test) dummy can do it. 

The print campaign speaks to the DIY enthusiast, using powerful visuals to emphasize what can go wrong when owning an automobile, and how to fix it yourself with the aid of a Haynes Auto Repair Manual.

Broadcast campaign for HomeAdvisor.

 Awards:
2017 Telly Awards - Silver
2017 Hermes Awards - Platinum
2017 Hermes Awards - Honorable Mention
2017 Communicator Awards - Silver
2017 Communicator - Excellence
2017 Davey Awards - Silver
2017 Aurora Awards - Platinum Best of Show
 

Healthcare coverage is often perceived as being financially out of reach. To challenge that assumption, we conceived and developed a campaign that compared the cost of an Assurant plan to familiar everyday expenses—from a gallon of gas to a restaurant tip. By reframing the conversation around everyday purchases, we made quality healthcare feel surprisingly affordable and attainable.

Broadcast/collateral campaign for revolutionary device and app that monitors and  improves your sleep.

Creative Team:
Bill Aitchison - Creative Director/AD
Neil Klayman - Creative Director/CW

Naked Juice was the leading juice and juice drink smoothie brand in the U.S. This campaign was created to emphasize the purity of the juice made with no GMOs, no preservatives, no added sugar.

Outdoor and print campaign created to advertise the various sections (auto, rentals, help wanted) of the Waco Tribune-Herald Classifieds.

La Roche-Posay Anthelios 60 Sunscreen spot with "My UV Patch" offer

Direct response broadcast campaign for a wireless speaker system integrated into an LED bulb. The bulbs connect with Bluetooth and stream from any mobile device. An app is used to change light brightness, control volume and set equalizer modes.

Awards:
2017 Telly Awards - Silver
2017 Davey Awards - 2 Gold

Various display and outdoor creative examples

Examples of mobile and digital work

Various examples of life sciences creative work for Acadia, Amgen, Gilead, Merck, Pillar Procedure and Stiefel Labs.

Print and digital campaigns

Various samples of social media

Infographic designs for various companies.