art director | creative director | brand consultant
To showcase the comfort, accessibility and unmistakable luxury of Jacuzzi®, we created an integrated broadcast and digital campaign designed to bring the brand experience directly to consumers.
The broadcast campaign invited consumers to try a Jacuzzi® Brand Hot Tub at home for 30 days, with a full refund if they weren’t completely satisfied. Targeting women as key household decision-makers and couples, the offer made it easier to experience the benefits of Jacuzzi® firsthand.
Digital ads built on the anticipation of owning a Jacuzzi® with the idea that sometimes you just can’t wait to get in. The creative captured those moments when the promise of a relaxing soak is so irresistible, you’re already thinking about your Jacuzzi® before you even get home.
Together, broadcast and digital worked across multiple touchpoints to build desire, reinforce the benefits of ownership and encourage consumers to experience Jacuzzi® for themselves—and take the plunge.