art director | creative director | brand consultant
The TV campaign stresses just how easy it is to repair your car with the use of a Haynes Auto Repair Manual. So easy in fact that even a (crash test) dummy can do it.
The print campaign speaks to the DIY enthusiast, using powerful visuals to emphasize what can go wrong when owning an automobile, and how to fix it yourself with the aid of a Haynes Auto Repair Manual.